Messaging

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Year / Platform:

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Define

Goals

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Personalization

Serve as a “personal concierge” and Surface selective messaging for the user’s shopping journey.

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Ease of Use

Create an easy and fast way for users to be informed and take action on their most urgent tasks.

time

Right-timed Guidance

Provide inline guidance to give the user a heads up on the most important thing(s) to know now.

Types of Messages

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Primary

  • Paid - Ship now
  • New offer / Counteroffer
  • Outbid
  • Seller initiated offer
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Secondary

  • Order update
  • Sitewide coupons
  • Campaigns and deals
  • Next best actions

User Profile

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Tenured user

Current eBay customer that's signed in to the app from either buyer or seller side.

Current Design

  • Increase messages from 2 to a max of 5.

  • Introduce a module title that gives context to the user and/or welcomes them.

  • Enable messages to delete or dismiss.

  • Update the visual and hierarchical system to support different types of messages.
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Design

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Deliver

Final Design

Conclusion

©2021 Alex Araujo.

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